Wednesday 11 January 2012

Freds Programme Proposal

Programme Outline

The brief was to divide into groups to plan, develop and produce a news package that relates to The Manchester College. The package is to be broadcast online, through a popular streaming website called Ustream. In order to complete this task, we need to split ourselves into roles in order to fulfill all the neccessary jobs required. The roles that we are assigned must be stuck to throughout the process as each role has specific tasks that must be completed in all stages of production (eg Vision Mixer - Running Order). These roles are identical to those already used in the Industry.

The brief outlines that the broadcast must be around 8 minutes long, and needs to include a pre-edited VT as well as a Live broadcast from a studio set up by the group.

 Our broadcast is to be about students from different subjects that are working towards a common goal. During the 1st term of our course, our tutors kindly created a mutual relationship between students from our Broadcasting course, and 2nd year students from a Music course. In the media industry, it is essential for all aspects of audio and visual to come together and work collaboratively. This project is allowing us a jump start into this industry as both parties can benefit from the exchange. The media students are given subject matter to film, and music students are given an oppertunity to have their performances immortalised to tape. This is common practice in the production of music videos and often, production companies offer musicians the oppertunity to create a music video and to create a symbiotic relationship in which both companies can benefit.
We plan to document this process over the next month, in order to produce an informative news package that explores the expectations and relationships of students from both courses during this process. We will be filming the sessions in which both parties are involved, documenting the relationship and recording 1 on 1 interviews to find out about the personal experiences and expectations.

The programme is roughly broken down into this layout:

20 Second Intro

15 Seconds presenter intro
90 Seconds VT of filming in lesson and interview with broadcast student and music student
80 Seconds of interviewing media student live
5 Minutes of band performing



Looking at forms and conventions set by already established news broadcasts, we are able to begin thinking about our news style and graphics, which leads me to think about our broadcast in more general terms. 
In order for our broadcast to attract our audience, we have to work with what the audience aleady know and understand. The style of our broadcast and graphics that we are using have to work with the audience, building on pre-concieved ideas of what a typical news broadcast should contain. 
Since the creation of television broadcasting, audiences have been able to associate and relate to programming by being able to recognize key features of each prgoramme, helping the audience to distinguish between them. This is not any different for our production. From the first second of our broadcast, the audience need to know and understand what type of programme they are watching. It is important that this happens and is what will help influence our choice in everything we produce, ranging all the way from the style of graphics to the clothes the presenter wears.

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